A high end sign company will use relevant lettering and design that speak to potential customers, with added graphics and short messages where appropriate foot traffic warrants. The right color combination will make your sign stand out from your building’s background or the street.
Take advantage of the sign company’s artisans by using their creative talents to develop a design that includes a striking color or mixture of colors. Select an oversized model to ensure that people can see it easily while shopping in the area or driving by your company. Your company’s sign should feature the name of your business as well as a logo or a short list of your most popular products. When your business’s sign includes a graphic presentation of your company, it will become a familiar image to your returning customers. Work with a sign designer to create a message that is clear and concise but makes a memorable first impression. When potential customers are more likely to spot your company while strolling around a shopping district, install a business-mounted sign. If your company’s location is more convenient to drivers, it may be best to ground mount the main sign near the roadway to interest motorists. Mounting TipsĮxterior signs can be mounted in the ground or on your building. Exterior signs are visible at every hour of the day and every day of the year. When your sign includes your business’s logo, it will reinforce your brand. A sign can be a fundamental element of your marketing strategy, and it is an affordable way to advertise. Keep in mind that exterior signs capture the attention of your future customers, and they distinguish your company from other businesses in the area. Your main sign is the silent seller of your business.
However, be sure to maintain your brand, logo or signature colors to avoid confusing your current client base.Īlso note that signs that are stunning works of art become “landmarks” and can create a buzz on social networks with people visiting your business then tweeting them or posting them on Facebook. If you’ve been in business for a while, consider updating your business structure’s appearance with a new sign. What we are seeing out there is that existing signs are worn, moldy or need re-painting because they are not readable from the road and the type is too small or blends in with the background. 3-dimensional sign design is a specialized area and is not necessarily the same as a design for your printed materials. Just because a design works on a business card doesn’t mean the same design will work on a sign. In fact, a creative, eye-catching sign can give your company an edge over the competition. Starting a business is a stressful and task intense endeavor, but during the herculean effort of getting your company up and running, don’t forget the importance of selecting the right business sign.
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